Brands such as Rolex, Richard Mille and Patek Philippe have all incorporated rubber into their high-end watches, but there can only be one pioneer who got the party started. Forty years ago, Hublot founder and designer Carlo Crocco took the watch world by storm, pairing a porthole-inspired yellow gold watch with a rubber strap integrated into its case. While they were not necessarily the first watch company to take inspiration from nautical design, Hublot was the first to make rubber straps a staple in luxury wear back in 1980. Upon the release of the original Classic Fusion, it immediately caught the eye of royal family members and watch collectors around the world. Hublot’s risk came with high reward – they understood what buyers wanted before they even realised it themselves. Today, Hublot is celebrating the “Classic Original” watch that birthed the precious rubber craze with a new and limited collection of three watches. The most faithful nod to the past is the Hublot Classic Fusion 40 Years Anniversary yellow gold. The case The case has been enlarged by 9mm to a modern 45mm, which is more in line with Hublot’s current catalogue of dimensions. The Classic Original of 1980 was…
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