Jean-Claude Biver and his team bought Hublot 24 years ago. At that time it was a tiny brand, big in Spain, but netting $24-million. But Biver considered that it had reached less than 20% of its potential and could be a mega-brand, with its youthful re-casting of luxury in a more casual, sporty and fun context. In 2019, it made $700m. In this extraordinary interview – like I said in the Friday Wind Down yesterday, this is a very different conversation to the usual narrative – Biver spells out the 11 keys to his success, and how he still believes he could do it again today, with any brand. It is conducted by our new European Editor, Mike Christensen who did an absolutely sterling job. Much of the credit for Biver’s frankness and full disclosure goes to Mike! The 11 ways Jean-Claude Biver built Hublot to be a $700m mega-brand 0:26 BY SEEING THE NEED FOR A “LUXURY SWATCH” TO REDEFINE LUXURY 2:33 BY BUYING A ‘WEAK’ BRAND WITH A STRONG CONCEPT FOR A LOW PRICE 4:42 WITH GOOD HEALTH AND HEALTHY DOUBT 6:10 BY GOING AGAINST LUXURY TRADITION AND SHUNNING PRECIOUS METALS 7:44 BY WRITING A SIMPLE STRATEGY THAT…
The post “We thought the world needed a luxury Swatch watch.” Explosive Jean-Claude Biver interview tells the Hublot story like never before appeared first on Time and Tide Watches.
