Editor’s pick: The Norm Smith Medal is awarded to the best player in an Australian Rules Football Grand Final. If you win one, you’re all but guaranteed sports legend status for life. If you win two, you’re one of the game’s all-time greats. It’s unlikely you’ll ever have to buy yourself a beer in a bar again. If you win three, you’re a man called Dustin Martin. ‘Dusty’ was the difference in the Tigers win over the Cats on Saturday night, and we’re imagining there’s been plenty of talk over at Kennedy, an Australian jeweller and watch retailer, where he was the face of a campaign in 2020. We won’t be surprised when he once again graces city billboards and ad-banners draped in more Panerai and IWC. Congratulations to Dustin and the Tiges on an epic win. Now, let’s read again about how Kennedy working with sporting ambassadors, as opposed to models, is a good thing. Luxury brands invariably dangle a world of mahogany-panelled exclusivity. Viewed through the prism of their marketing, life is presented as a stately whirl of weekend polo, yachts and vintage convertibles. Access is restricted by a velvet rope and the relative depth of your wallet. But…
The post Get ready for Dustin Martin to appear on a billboard near you, draped in luxury watches… appeared first on Time and Tide Watches.