You don’t need the statistics to tell you that Apple Watches sell more than the rest of the Swiss watch industry combined. You need only to glance at people’s wrists. You can’t miss those sleek square slabs. They’re everywhere. Worn by every age group, in every profession. I’ve been told they’re particularly popular among undertakers, who can discreetly check messages without having to whip out the phone in the middle of a widow’s eulogy. But I refuse to wear one. Worse, I instinctively let out a pathetic little “pah” of derision at the mere mention of the Apple Watch. Why? Because I believe there’s a difference between having an obsession with a watch and being a slave to one. Traditional watches are not hyperactive kids bouncing about on your wrist, demanding that you give them attention right now. Wind your mechanical watch every day, or keep that automatic’s rotor turning, and it will do its job calmly and soberly, without minute-by-minute demands. And it’ll do it with a calm and regular tick-tick-tick, not the intrusive buzzing of notifications. I sit with friends and see them constantly glancing at their wrist at every single interruption. An Apple Watch isn’t asking you…
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