If you’ve been looking for an excuse to buy an older Pasha de Cartier, consider this the sign. In case you missed the news, Cartier have announced that owners of any Pasha model will be eligible for a complimentary diagnosis, service, and optional engraving. You read that right, a Cartier Pasha service for free. Any model, from any year, as long as it bears that ‘love it or hate it’ diving helmet look, alongside the name Pasha. The promotion, which coincides with the French brand’s rejuvenation of the line, has somewhat gone under the radar — although that may just be due to the nature of Cartier’s weirdest model. It has all the hallmarks of what should be a staple of watch collecting, with its Gérald Genta design, a brand name packed with heritage, and an origin story full of engaging myths, but its extreme stylisation has caused a powerful ‘Marmite’ effect. While the newer models are much easier to love, with their smooth bezels and overall simplified themes, the expanse of references brought out between the mid 1980s and 2000s each carry something totally unique. As I’m writing, I’m wearing my own 38mm Pasha de Cartier— a reference 1033…
The post If you own a Cartier Pasha – second hand included – you can have it serviced by Cartier FOR FREE. Nix. Nothing. appeared first on Time and Tide Watches.
