Let’s all just close our eyes for a moment and imagine the perfect watch. It would surely need to be something versatile, simple, but with plenty of well-finished details that will brighten your mood with every glance at the dial. A bit of history wouldn’t go astray either, knowing that, while trends may come and go, your watch will remain a timeless classic. That’s what an old-fashioned horology nut would say anyway. Whereas MAD Paris know that the true perfect watch is whatever the client thinks looks cool. Halving water resistance, destroying the original warranty … there is no cost too big to get in the way of their bold visualisations and that’s ignoring the actual dollar value. Having established themselves as a leading name in luxury timepiece modifying from 2007, MAD aren’t afraid to ruffle a few feathers. Let’s take a look at five pieces which typify the daring designers. Rolex Daytona They say when you want to fit in, wear black. What they neglect to mention is that adding hot pink detailing and a ring of pink sapphires will stand out from a mile away. A matte carbon-black coated case and textured dial stand as a solidly crafted…
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