As the 2021 season of Formula 1 revs up to get started, the drama and speculation around the 10 teams continues to grow with each passing day. With a newly introduced cost cap regulation, the way in which F1 teams spend their fat stacks of cash is under a harsh spotlight. But the way they earn their money has always been a backdoor affair. Sponsorship is perhaps the greatest guessing game of all and Richard Mille are no strangers at stirring that pot. With gargantuan names like Aston Martin joining the grid and Honda leaving at the end of the year, little attention has been paid to some of the subtler changes to the 2021 livery launches so far – namely, the watch companies. It has recently been announced that Richard Mille are partnering with Scuderia Ferrari on a multi-year deal, to both bear the watchmaker’s name on the SF21 racecar, and further develop wristwatch technology in the same cutting-edge manner as a premiere motorsport squad. As exciting as that news may be, it does raise a lot of questions. Richard Mille are surely one of the most prolific F1 watch sponsors, having now sponsored 40% of the current F1…
The post How Richard Mille’s new partnership with Ferrari is shaking up Formula One sponsorship appeared first on Time and Tide Watches.