Watch tattoos have become a bizarre new trend. What is wrong with people?

Paw prints, Celtic bands, bows on thighs, pretty much anything inked on the face… There’s no shortage of tattoo choices that are questionable at best and watch tattoos represent yet another baffling sub-category. After all, if you want to visibly declare your passion for a particular brand or model, there’s a straight-forward way to do it. You simply wear that watch on your wrist. But this doesn’t cut it for some people. Presumably, they think it’s all a bit fickle – the way you can take your watch off one day and swap it for another piece from your collection the next. Instead they want to go further and declare their commitment with a horological statement that’s more than skin-deep. Searching for positives here, I suppose watch tattoos do have certain advantages over the real McCoy. They’re ultra-thin (eat your heart out Piaget Altiplano Ultimate), they require zero servicing fees and they’re far cheaper than the actual timepiece. They may also prove instructive if you’re a degenerate watch flipper, too. A watch tattoo isn’t something you can trade-in on a knee-jerk whim for the latest shiny release on an integrated bracelet. In addition, it should be noted that tattoos and…

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3 years ago