In an industry where glamorous boutiques filled with champagne and caviar are king and e-commerce requires a telephone call, IWC is taking major step forward. It has announced that it will be selling a sampling of its collection on the the luxury online fashion retailer Mr. Porter. This partnership should come as no surprise (okay, fine, we are a little surprised) as Richemont is the parent company of Yoox Net-a-Porter Group (under which Mr. Porter falls under) and IWC.
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