The Atelier Parisien d’Horlogerie (APH) is launching a limited edition watch to celebrate the 50th anniversary of SNSM (Société Nationale de Sauvetage en Mer) a French voluntary association tasked with saving the lives of those lost at sea around the French coasts. Nearly 8’000 people were rescued last year by the NGO, which has 1,300 lifeguards on staff and a further 4,400 active volunteers. The proceeds from the watch sales will benefit SNSM which relies largely on the generosity of the public for funding.
