Casio’s G-Shock is probably the most widely known and loved ultra-tough tool watch in the world, and for much of its history, it’s been just about everywhere humans have gone and needed a watch that can take considerably more punishment than would be needed to kill its owner. However, the G-Shock is more than that – it’s become a symbol as well, thanks partly to its incredible durability as well as the instant recognition G-Shocks enjoy, despite the diversity of G-Shock designs. It has also, thanks to its adoption by many celebrities, become one of the most unlikely, if widely visible, status symbol watches – as well as a vehicle for expressing the combination of technology, and traditional cultural values of Japan.
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