When our editor in chief, Frank, asked me if I was interested in photographing seven (yes 7) A. Lange & Söhne watches, I was as happy as a kid in a candy (electronic?) store. I took this opportunity to think about the brand. What differentiates Lange? What makes their watches unique? Why do people pay an enormous amount of money for a simple hand-wound watch? I will share my personal views as well as photos to illustrate my points. In many ways, Lange watches resemble – or exceed – the reliability, robustness, quality and performance of German cars. When you strap a Lange watch on the wrist, it is as if you just took your seat behind the steering wheel in a German luxury car.
Continue reading ‘A. Lange & Söhne: State of the Art Tradition’
