There is nothing like one hyper-niche product trying to tie itself to another slightly less but still insanely niche product. We’ve seen it far too many times – the Hublot La Ferrari watch, the Bremont Boeings, all those Breitling for Bentley watches. I get why watch brands do it, and in most cases I am fairly agnostic about it. The Hublot La Ferrari watch, while not anything I would ever consider for myself (even if I owned a La Ferrari), made sense. It was cutting-edge, high-tech, and over-the-top. I could easily see how it belonged next to the mightiest car ever made by the winningest racecar producer in history. This watch, which showed up in my inbox today, is puzzling, and for more than one reason. Before I show you the watch, let’s look at the car that inspired it.
Editorial: Thoughts On The New Christopher Ward Limited Edition C9 DB4 1 VEV, Inspired By The Aston Martin DB4 Zagato (I Guess?)
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