Some weeks, the Wind Down is full of momentous news and calamitous happenings. Brands being sold, records broken – that sort of thing. This is not one of those weeks. We’re in the eye of the SIHH/Baselworld storm, and, on the surface at least, everything is calm. At this point we’re going to get all choose-your-own-adventure on you. Do you a: Enjoy this moment of peace, and pour yourself something light and sparkly? Or do you b: Hunker down in the corner with a tankard of foul-smelling swill and mutter cantankerously about ‘trouble-a-brewin’ in a thick rural accent. Either way, read on. What happened Depending on your relationship status, Tuesday was a day of blissful romance or a gross commercial exploitation of love. To celebrate, our homesick French intern Elise penned a note to the Swiss watch industry… but was it a bawdy love letter, or a breakup? Later in the week, perhaps in a moment of remorse, Elise convinced us to run a little comp, giving away a love letter writing kit (basically a bottle of great red wine, a fancy pen and a posh notebook) to the viewer who could identify all the watches shown in her video. This proved to…
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