Watch collecting is fun. At least it should be, which means that from time to time, you have to get back to basics and enjoy the roots of the hobby. Even though a lot of us turn a blind eye to it, one of the staples of the watch industry is inexpensive quartz-powered timepieces. For years, Timex has been the go-to brand for people worldwide looking for the time on their wrist at a great price. And I would argue that Timex has in fact cultivated its brand cachet as well as some of the luxury heavy hitters. During these stay-at-home self-isolation days, watch enthusiasts are finding more time to immerse themselves in Instagram and other social media featuring plenty of high-end, high-complication eye candy. This is all well and good, however I propose that an occasional palate cleanser is needed and that the Timex Q Reissue fills that role perfectly. When a brand has accumulated history and a deep archive, inevitably it can start to draw new customers by reprising the past, especially while appetites for styles of yore are not exactly on the wane. Timex has done just that with last year’s Q Reissue. The origin story of…
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