When talking about contemporary watches, companies generally use either in-house or off-the-shelf movements, the latter supplied by various manufacturers. Many high-end brands like Patek Philippe, Piaget, Rolex and Breguet can produce in-house movements that are optimized for their portfolios. A watch company is considered “complete” when it can produce its own movement, but many still rely on outsourced ones from large Swiss manufacturers like ETA and Sellita. Yet, the market has changed. A few established brands have decided to offer entry-range automatic watches and mostly, microbrands are all over the place, with the need to offer mechanical movements for accessible prices. Alternatives to the usual Swiss generic calibres have thus becomes crucial.
