Editor’s note: In a recent discussion with a respected watchmaker who knows a thing or two about Rolex, I posited the question, “So what’s your next timepiece going to be?” Without a moment’s hesitation, he replied: “Bremont, definitely a Bremont.” When I asked why, he said that increasingly, he was observing more similarities between Bremont and, if you can believe it, Rolex. He went on to explain that a huge part of Rolex’s history was providing military-spec watches for armed forces across the globe, and while the Swiss marque had ceased doing so, Bremont had more than carried the torch since. Back when Bremont opened their Melbourne boutique, we spotted quite a few of these military-issue timepieces on some servicemen and women of Oz and beyond. Walking into Bremont’s brand new Melbourne boutique, it doesn’t take long to work out the brand’s military and aviation connection. If the spartan style of the watches didn’t give the game away, the pictures of planes on the walls, the hanging model biplane, and the actual, very battered looking ejection seat sitting front-and-centre kind of give it away. Not that all those fine details were too easy to spot last night, as the space was…
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