The email from Nick Kenyon arrived in response to one of my article submissions. I’ll paraphrase here: “We were talking about whether mentions of watches in popular music has an impact on demand … do you think there is some data somewhere you could use to look at that question?” My immediate reaction had two parts. First, just happiness at what a fascinating topic this is. And second: unending gratitude for the generosity of the “home office” in sharing this story idea with me. I’d wager there are very few watch enthusiasts whose Instagram streams did not contain a reference to Drake’s recent post about an emerald-flooded Patek Philippe Nautilus 5726. Last month GQ dubbed the musician John Mayer the “Watch World’s Most Influential Collector”. It is enough to make one wonder if the connection between music and horology has ever been stronger. But let’s kick it ol’ skool for a paragraph. It’s 1986. MTV is five years old and actually playing music videos. I’ve bought a rectangular piece of plastic with two holes and a tiny window. It contains polyester “tape” coated in ferric oxide and cobalt. This material has been magnetised in order to store an unprecedented album:…
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