BASEL BUILDUP: We’re about to enter the single most-hyped week of the watch calendar. Every brand is bringing the full weight of their marketing arsenal to bear. Ambassadors, VVIPs, glitz and glamour – Baselworld has it all. But not every brand plays this game. Take Patek and the technical virtuosity that is the 5930G for example, a watch that arrived with virtually no fanfare aside from the ringing in the ears we experienced when we first saw it… Last year Patek Philippe’s showstopper Basel release was the Calatrava Pilot Travel Time. Perhaps the most notable feature of Patek’s foray into the world of aviation watches was just how polarising it was. While diehard PP fans quickly dug into the archives to prove the wildly off-brand model actually had a forebear, most of the watch world issued a pretty heavy shrug – yeah, it was a pilot, sure to draw a younger crowd, but it was also in white gold and not at a price point that was going to unlock younger wallets. In other words, it created conversation. It was genuinely divisive. Fast-forward to Basel 2016 and Patek’s headline release, the reference 5930G World Time Chronograph is about as far removed…
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