WatchPro published an article today announcing the largest Rolex showroom in America is set to open in Boston in December. Originally meant to open earlier but delayed due to the COVID-19 crisis, the 4600 square foot showroom will be located within Long’s Jewelers – beating out current record holder Watches of Switzerland and their 3000 square foot showroom at Wynn Las Vegas. Located at 8 Newbury Street, the building was built in the 1920s and formerly housed a showroom for Rolls-Royce on its street level floor – clearly housing luxury product is in the building’s heritage. The store has quite high-calibre neighbours as well, with Bulgari and Chanel next door and Cartier, Tiffany & Co, Van Cleef & Arpels, and Richard Mille also nearby. Ultimately though, it begs the question: does a large space translate to a greater level of inventory? WatchPro reader John Lee commented on their site, “Bit of a waste of space, surely a cupboard would of [sic] been more suitable for the current stock levels?” The question remains as to whether there will be a commensurate volume of product to fill the space. WatchPro does, however, make it clear that Boston will not necessarily hold the…
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