*UPDATE, 7AM AEST – ALL 2012 ‘SPEEDY TUESDAY’ MODELS HAVE BEEN ‘TEMPORARILY ALLOCATED’. THE WEBSITE ADVISES THAT YOU PLEASE TRY (OR CRY) AGAIN LATER* Hashtag us #surprised because Omega, the brand that only just recently added prices to their site (!), has well and truly embraced the digital world, this evening – right this minute in fact – announcing three groundbreaking firsts for the brand. Before we begin, let us ask you a question. Have you ever tagged a watch on #speedytuesday ? If so, pat yourself on the back. You made this happen. Surprise #1: The “Speedy Tuesday” (yes, inspired by #speedytuesday on Instagram which was created five years ago by Fratello watches founder Robert-Jan Broer) limited edition will be sold exclusively online. Wait, what? Yes. No need to worry about missing your place in the dealer-controlled queue. If you’re online, you’re in with a chance. Missed out on a Snoopy? This one is all you. Why is Omega doing an online-community inspired LE? The official press release explains: “#SpeedyTuesday…has been steadily growing around the world with Speedmaster pictures and comments being shared every week. In tribute to these chronograph devotees, Omega is proud to introduce the new model that blends some of…
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