Now it makes zero sense to compare the very first luxury sports watch to the very latest in this desirable segment, at least not from a consumer’s perspective (the vintage AP RO Jumbo is of course not for sale anymore.) However, it does, when looking at if and how the luxury sports watch segment has developed over the past 4.5 decades. The Audemars Piguet Royal Oak ref. 5402ST was introduced in 1972, and the Bulgari Octo Finissimo Automatic was introduced in 2017. Forty-five years, only a handful of competitors in all those years and only one serious competitor survived: the Patek Philippe Nautilus. But will the new Bulgari become a serious competitor for the uncrowned king of the luxury sports watches?
Continue reading ‘Bulgari Octo Finissimo Automatic vs. the Audemars Piguet Royal Oak ref. 5402ST’
