Never ones to shy away from an opportunity to be provocative, H. Moser has announced that from January 1, 2017, it will no longer place the “Swiss Made” designation on any of its watches. This is an act of protest against the latest updates to the regulations governing the “Swiss Made” label, which now require 60% of the value of a watch to be generated in Switzerland (up from 50%). But Moser’s going a step further too, saying that it will be showing “the most Swiss watch ever created” in just a few weeks, before the SIHH in Geneva. Consider us intrigued.
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