Why do we have children in the first place? To anchor our rudderless lives with a faint sense of meaning? To give and receive unconditional love? To experience the most profound and humbling experience that is available to humanity? No, no and thrice no! We have children, of course, as a half-arsed excuse to buy ourselves more new watches. Never has this justification been needed as urgently as right now. With the global economy tanking, mankind is facing the worst recession since the Great Depression. Meanwhile, as we all get increasingly lax about social distancing, a second wave of COVID looks more and more likely. Facing an uncertain future, the received wisdom is that now is the time to bunker down. Play things safe. Build up your emergency funds for when it all starts to get properly Mad Max. In short, it’s not the easiest time to justify blowing thousands on another chronograph just because this one has a bronze case and the patina effect will be “really interesting”. This is where your kids come to the rescue. Consumer analysts often describe children as being “recession-resistant”. What that means is that even in a tough economy, spending on kids is…
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