In just five years, Norqain has experienced solid growth and cornered the market with over 200 points of sale thanks to its well-designed, contemporary sports watch collections. Coinciding with the official arrival of summer, Norqain introduces a new model fusing aspects of the best-selling high-performance Norteq case of the Independence Wild One with the skeletonised […]
Created by Sebastien Muller, 4th generation of Swiss watchmaker, Brellum is a confidential brand specialized in pilot or racing chronographs. What makes the brand unique is this wish to remain exclusive, and directly in touch with its audience. No more than 299 pieces are made a year, and sold only through to final consumers. It […]
The name Casio, rendered in that never-changing font, has the ability to conjure a wide array of nostalgic feelings for people of a certain age. For me, it conjures up warm memories of a 1980s childhood filled with a bevy of calculator watches and F91s and SK-5 keyboards. I can still hear those dog and […]
Since its introduction in 2020, a launch that marked a new step in the life of the emblematic chronograph of TAG Heuer, the classic Carrera 42mm has been presented in an array of editions, ranging from non-limited models in blue, black or grey, but also some bolder versions in gold, matching the style of the […]
Known for its ingenious simplistic approach to watchmaking, the Swiss brand of Ochs und Junior does things a bit differently. Not bragging about how many parts they stuffed in a watch, but rather how few they put in. Take for instance this Ochs und Junior Ochs Line Moon Phase, or Selene, as the company also […]
Alpina is celebrating its 140th anniversary this year. Its roots go back to 1883 when Gottlieb Hauser creates the Schweizerische Uhrmacher Corporation, which will later become Alpina Union Horlogère S.A. Fast forward to 2002, the brand was acquired by the Frederique Constant Group and today, it is known for its modern, rugged watches for outdoor […]
Since being appointed CEO of Parmigiani Fleurier, Guido Terreni has streamlined the brand’s collections and ushered in the highly successful Tonda PF family, a sophisticated, understated and strikingly elegant take on the luxury sports watch. In the name of coherence and consistency, Terreni has decided to give its sportier Tonda GT a makeover with PF […]
From the earliest days, the creative process of Urwerk, the brainchild of Martin Frei and Felix Baumgartner, has been punctuated by sci-fi inspirations and innovative, original displays of the time. Whether you look at the inaugural watch, the UR-101, or Urwerk‘s latest creation, the UR-120, there’s an undeniable touch to these watches. And while we’re […]
Behind the name Singer Reimagined is another brand that is not related to watchmaking, but that crafts some of the most desirable restomoded Porsche 911s, Singer Vehicle Design. Since car guys are often watch guys and vice-versa, Rob Dickinson, founder of Singer, decided it was time to create a watch as remarkable as his reimagined […]
We are always excited to see new indie watchmakers launch their brand, all the more when we are talking about traditional haute horlogerie. If his name might not ring a bell, Hervé Schlüchter is not exactly a newbie in the watch industry, having spent most of his career with Bovet, where he ended up managing […]