First Look – The new March LAB AM2 Titanium “Millésime March 2024”

Founded in 2008, March LAB is run by three close friends – Alain Marhic, Jérôme Mage and Joseph Châtel. With CEO Marhic rooted in Biarritz and Creative Director Mage based in Los Angeles, the fusion of French horological heritage and LA design culture is evident in March LAB timepieces. While vintage influences permeate their creations, […]

9 months ago

Introducing – The Stylish Ice Blue Dial of the Mido Multifort M Freeze

Mido has done a commendable job updating its Multifort collection to 21st-century technical standards and contemporary tastes. As the brand’s best-selling automatic model from 1934, boasting resistance to magnetism, shocks and water, the refreshed Multifort M is a rugged, accessibly priced, all-terrain watch powered by Swatch Group’s Powermatic 80 movement. An attractive new dial colour […]

9 months ago

Interview – Karl-Friedrich Scheufele of Chopard on Integrated Production, Future Generations and Sustainability

The roots of Chopard trace back to 1860 when Louis Ulysse Chopard founded his company in Sonvilier, Switzerland. The Scheufele family took over the company in the 1960s. Under their stewardship, Chopard experienced a renaissance and evolved from a traditional watchmaking company into a globally renowned luxury brand. Chopard is a vertically integrated, family-owned company, […]

9 months ago

First Look – The New Rado True Round Open Heart Collection

Since the launch of the Diastar, the world’s first scratchproof watch made from ultra-resilient tungsten carbide in 1962, Rado has become a byword for high-tech materials, especially high-tech ceramic. In tune with the latest trend for skeletonisation, Rado has issued a host of openworked models, ranging from golden oldies like the Captain Cook and Diastar […]

9 months ago

Introducing – The New Parmigiani Tonda PF Hijri Perpetual Calendar With Viridian Green Dial

The Parmigiani Fleurier Tonda PF collection features three remarkable timepieces that aim to unravel the complexities of various calendar complications that pay tribute to the rich cultural and historical significance of different “tools to organize days”. The collection includes the complete Chinese Xiali calendar, the Western Gregorian calendar, and the Islamic Hijri calendar. The Hijri […]

9 months ago

Introducing – Genus Goes Sleeker and Simpler, With the Still Singular GNS2 Watch

Genus, an independent brand hailing from Geneva, is the brainchild of Catherine Henry and Sébastien Billières. In 2007, Sébastien Billières co-created GMTI, a company specialising in manufacturing of ‘Geneva Seal’ movements for brands, and gained broader recognition in 2019 with the highly acclaimed Genus GNS1, featuring an exotic time display. Fast forward five years, and […]

9 months ago

First Look – The White Gold AP Royal Oak Jumbo Extra-Thin Openworked 16204BC

Last week, we covered most of the new models introduced by Audemars Piguet, as part of the 2024 collection – which included a new ROO time-and-date, a handsome new alloy named Sand Gold and a striking collab watch with John Mayer. There is one watch that we’ve kept away for now, but it’s a stunner. […]

9 months ago

First Look – New American Indie Watchmaker Fleming Presents its First Watch, the Series 1 Launch Edition

The pandemic has opened the door to countless opportunities for aspiring entrepreneurs. Thomas Fleming, an avid American watch collector, saw his dream of starting his own independent watch brand take shape during this time. To make this project a reality, Fleming brought together an impressive cast of Swiss partners, including renowned independent watchmaker Jean-François Mojon […]

9 months ago