It is a thing… The watch industry loves to celebrate anniversaries and important milestones. Being emotionally driven products, playing on nostalgia feelings has long proven an efficient strategy for watch brands. And in reality, such anniversaries have seen the creation of some truly important models – the Kermit for the 50th anniversary of the Submariner, […]
Ebel, founded in 1911, was one of the few Swiss watch brands that prospered during the quartz crisis. One of its most popular and enduring collections was the quartz-powered Sport Classic. Introduced in 1977, the Ebel Sport Classic was a slim, sporty chic model with a rounded, hexagonal case, a distinctive bracelet composed of wave-shaped […]
This shouldn’t come as a surprise… New year means new price policies and new price lists for watch brands – and in reality, this isn’t limited to the watch industry but to most luxury goods. For the past three years already, we’ve published the updated price lists of Rolex, which showed a rather impressive increase […]
Very surreptitiously, Omega released a pair of Aqua Terra models just before Christmas that really caught our eye. As Omega’s everyday all-rounder capable of tackling most environments and still look classy, the new turquoise models are descendants of the more colourful and dressier Aqua Terra 150m Shades sub-collection – no texture on the dial, fully […]
Everyone is familiar with Zenith’s high-frequency El Primero automatic chronograph movement, released in 1969. However, not everybody is familiar with the world’s first high-frequency diver. The laurels, in this case, go to Longines with its 1968 Ultra-Chron ref. 7970 with a 5Hz frequency and a depth rating of 200m. Reintroduced in 2022, the Ultra-Chron returns […]