TAG Heuer Gets ‘Tagged’ In Partnership With Graffiti Artist Alec Monopoly
TAG Heuer’s headquarters during Art Basel Miami 2016 was the Mondrian Hotel, where the company announced its new partnership with graffiti artist Alec Monopoly. The artist painted a huge mural on the side of the hotel, exhibited several works in the TAG Heuer lounge, and unveiled a new painting – a portrait of brand president Jean-Claude Biver.