Most brands celebrate or commemorate a prestigious partnership with an event like the 35th America’s Cup with just one watch, but Panerai presented an incredible number of five watches. Come with me to Bermuda, where Panerai introduces its involvement in the oldest trophied sporting even in the world.
By Martin Green
The America’s Cup has to be the most exciting and challenging nautical event. This year it celebrates its 35th anniversary and does so with Panerai. This year’s event also means the introduction of the new America’s Cup Class foiling catamarans, which will reach speeds over 90 km/h, making this the Formula 1 of the seas. Only the world’s best sailors participate, and for this, they need a rugged watch to withstand this highly demanding and competitive environment.
By Roberta Naas
It isn’t easy to pick five of the best watches from Salon International de la Haute Horlogerie (SIHH) 2017. There were so many great timepieces. So, for this closer look at three top watches from SIHH, we laid some ground rules: one independent brand; one sport watch; one classic men’s watch. Here we take a close-up look at the top pick in those arenas.
For Ulysse Nardin, it was the first time that they exhibited at the SIHH, but they sure made an impact. Various novelties were introduced and among them a stunning new Regatta Timer. While available as part of the regular collection featuring a white or blue dial, it was the limited edition that Ulysse Nardin makes for Artemis that caught especially our attention. Ulysse Nardin used the experience and input of two yachtsmen of the Swedish team, Loïck Peyron, and Iain Percy, to create this unique watch.
For the 2017 America’s Cup, luxury Swiss watch manufacturer Ulysse Nardin will be releasing the Diver Chronograph Artemis Racing watch in their continued partnership with professional Swedish sailing team Artemis Racing. It’s a logical partnership for a company with such a deep connection to maritime timekeeping, but the Ulysse Nardin Diver Chronograph Artemis Racing watch should also be able to stand on its own merits as a watch made to live on the high seas – or under them.
2017 will see the 35th America’s Cup race take place in Bermuda. And as the official partner of the 35th America’s Cup, Panerai will be unveiling no fewer than five Special Edition watches that will commemorate the race. Here’s a quick look at them.
Few competitions are as demanding as the America’s Cup. While only the best sailors in the world even dare to participate, even they are pushed to the limits. You can imagine the strain that this puts on the watches that they are wearing. Staying true to its nautical legacy Ulysse Nardin teamed up once again with Artemis Racing for the upcoming edition of the America’s Cup.
Bremont kindly invited me to spend the Louis Vuitton America’s Cup World Series race weekend in Toulon. We could hardly have gotten a better weekend for it and I got to wear the attractive and functional new Regatta AC model Bremont made in honor of the America’s Cup.
At Baselworld 2016, Ulysse Nardin predictably introduced a couple of new limited edition Freak watches. This one is perhaps one of our favorite Freak watches of all time, and it is the 35-piece set Ulysse Nardin FreakWing Artemis Racing Limited Edition in cool black and yellow “bumblebee” tones.