Buying Guide – Shopping for Creatively Complex Watches on a Budget of 5,000 Euros

In our fascinating little bubble of mechanical watchmaking, attention often goes to high-dollar watches, and most of the time, that’s for a perfectly logical reason. The arms race in complexity is partly to blame, as brands try to outdo one another for the sake of winning over the public. But adding a complication on top […]

First Look – The Amida Digitrend Steel, Black and Gold Editions

Brands today are enthusiastically revisiting the watch designs of the 1970s, riding a wave of nostalgia that has struck a chord with consumers. These retro-inspired pieces often feature updated characteristics, adding modern functionality to vintage aesthetics. Among the standout designs of that era is the driver’s watch—a timepiece with a digital side display. While this […]

3 weeks ago

First Look – The Return of the Amida Digitrend Driver’s Watch

The 1970s were a period of radical change, marked by significant events but also strong evolutions of the design language. Many different styles emerged from the period, futuristic, outlandish shapes, smooth surfaces, innovative materials, and explosions of bright colours marked the design of this wild decade. Well, if you’re 1970s-ready, a space-age oddity from the […]

8 months ago

#TBT Amida Digitrend

A cool watch does not have to be an expensive one. I think we can all agree on that. (Vintage) Seikos are as cool as it gets, there are a bunch of divers that won’t break the bank and not to mention the 7733/7734 vintage chronographs. So for a few hundred euros you can get yourself […]

8 years ago