Anoma, the indie microbrand founded in London by Matteo Violet-Vianello, derives its name from “anomaly”, indicating its less-than-conventional approach to design. Taking design cues from art, architecture and nature, the brand is making a name for itself with its shaped watch case. The brand’s first watch, the sculptural A1 with a rounded triangular case inspired […]
Round, or square… That’s basically the norm for case designs in the industry, but there was a time where brands would experiment with shapes and designs to such an extent that genuine icons were created! Fortunately, there’s been a rather strong revival of unconventionally shaped watches in recent times, which we can only applaud. Watches […]
About a year ago, a new micro-brand launched on the scene and caused quite some noise due to its oddly shaped, slightly overdesigned but rather appealing triangular watch, the Anoma A1 Watch. The project of a young French-British watch enthusiast, Matteo Violet Vianello, the watch made a sensation with a sculptural case playing on the […]
Considering how time is indicated on most watches – hands rotating 360-degree around the dial – it is no surprise that the vast majority of timepieces available on the market have round cases. But there is always room for creativity, originality and audacity. Watches don’t have to be round to be either striking or elegant. […]
There’s no stopping the rise of small, independent brands hoping to secure a footing in the tricky world of watchmaking. While many fledgeling brands will pop up briefly and then fade into oblivion, we try to select brands with potential staying power. The latest to brave the scene is Anoma and its sculptural A1 watch […]