Fifteen years of Armin Strom… witnessing how far they have come in one-and-a-half decade is more than impressive. Claude Greisler and Serge Michel took over the watch business from Mr. Armin Strom, who had made a name for himself as a specialist in hand-skeletonizing. Claude and Serge had a different ambition: to put their own […]
Since its debut in 2021, the Tribute 1 collection – a contemporary take on the classic dress watch by Armin Strom – has expanded with a series of remarkable additions, like the Fumé and California dial series that captivated enthusiasts by blending traditional finishing techniques with Armin Strom’s modern design sensibilities. The series is taking […]
Since its debut in 2021, the Tribute 1 collection – a contemporary take on the classic dress watch by Armin Strom – has expanded with a series of remarkable additions, like the Fumé and California dial series that captivated enthusiasts by blending traditional finishing techniques with Armin Strom’s modern design sensibilities. The series is taking […]
The news has been kicking around for several weeks but is now official. The watch industry’s largest fair, Watches & Wonders, is growing again as it will welcome Bulgari and six other independent brands for its 2025 edition. This marks an important step for the Salon. As you might imagine, such decisions have been discussed […]
This year’s Geneva Watch Days was perhaps the hottest edition to date, both in actual daytime temperatures and in watches. With the thermometer hitting 30° Celius pretty much the entire week, we were impressed by the amount of genuinely innovative and creative watchmaking on display. From a skeletonized ultra-thin version of the Speake Marin Ripples […]
This year’s Geneva Watch Days was perhaps the hottest edition to date, both in actual daytime temperatures and in watches. With the thermometer hitting 30° Celius pretty much the entire week, we were impressed by the amount of genuinely innovative and creative watchmaking on display. From a skeletonized ultra-thin version of the Speake Marin Ripples […]
If Armin Strom was initially centred around Mister Armin Strom himself, the brand underwent a significant transformation in 2006 when it was acquired by Serge Michel and Claude Greisler, who aimed to turn Armin Strom into a full-fledged manufacture. The duo presented its first in-house movement in 2009, and today, to celebrate the 15th anniversary […]
A little under a year ago, revered independent watchmakers Armin Strom relaunched a watch that has been vital in the brand’s watchmaking activities since Claude Greisler and Serge Michel took the company’s reins. Known as the One Week, this watch will run for a full week, literally, when it’s kept wound. Introduced as a First […]
Like seasons throughout the year, there’s a constant ebb and flow in terms of design, shapes, colours, sizes and materials in watchmaking. Colour is perhaps the easiest to change for brands, but also the one that’s the most susceptible to the public’s opinion and demands. With green being “the hottest thing since sliced bread” over […]
Armin Strom (1938) has gone down in the annals of watchmaking as a pioneer in the art of hand-skeletonisation. Now in the hands of Serge Michel and master watchmaker Claude Greisler, the independent watchmaking brand with 17 in-house calibres continues the master’s legacy of “transparent mechanics” with showstopping models like its Mirrored Force Resonance and […]