Armin Strom Archives - Page 6 of 8

Interview – Armin Strom’s Serge Michel and Claude Greisler talk about what makes the brand unique and what’s coming next

Armin Strom is not a usual brand. And this is not only due to the unique design of their watches. We’ve told it to you several times when reviewing their timepieces and when we took the opportunity to visit the manufacture – because Armin Strom is a truly integrated manufacture that produces most of the parts of a watch and that has a true innovation power (see the Resonance watch). Today, we take the time to talk with Serge Michel and Claude Greisler, owners of the brand, to talk about what makes this watch manufacture unique and what they have in mind for the future.

Review – Armin Strom Mirrored Force Resonance in Stainless Steel

Recently, I’ve had the good fortune to wear the Armin Strom Mirrored Force Resonance for a few weeks. This watch is one of the most revolutionary horological developments of recent years – or even decades – and seeing it in action on the wrist has been a sheer pleasure. The visual treat of wearing this timepiece on the wrist is so mesmerising that it can distract you from daily (boring) activities and even provoke daydreaming.

The New Armin Strom Pure Resonance (SIHH 2018)

Following the motto “less is more“, Armin Strom presents a cleaned version of its superb Resonance watch. Why “less is more“? Well, in the case of the new Pure Resonance, it isn’t only about cleaning the design. You’ll see that sometimes in watchmaking, removing parts and features can benefit the accuracy – and Armin Strom’s Resonance concept is all about accuracy.

SIHH 2018 – Serge Michel of Armin Strom, On The New Collection

Just over a year ago now, independent watch manufacturer, Armin Strom, blew our collective minds with the unveiling of their revolutionary Mirrored Force Resonance timepiece. Since then, the team has continued to refine the collection, most recently introducing versions with gorgeous guilloché dials created by the master, Kari Voutilainen. Now, at SIHH 2018, Armin Strom …

The Armin Strom Mirrored Force Resonance now with Guilloché Dials by Voutilainen

Recently, we had the opportunity to spend some quality hands-on time with the new Armin Strom Mirrored Force Resonance, and it now receives some superb guilloché dials. Creating an outstanding contrast between technology and modernity (the movement) and tradition (the dials), the creation of this new watch involved more than Armin Strom’s watchmakers… We had previously seen the watch at SalonQP in London, but it wasn’t quite ready for publication then, so we had to hold off until now to share all the tantalising details with you. We’re pretty sure you’ll agree though, that it was definitely worth the wait.

Women’s Watch Wednesday – A Lady’s Perspective on a Configured Armin Strom Manual

Earlier this year, when Armin Strom presented its “Watch Configurator” to the world, the brand was a leader in the concept. Select your component colours, select the case and colours, select the strap and stitching, so on and so forth until you have a “uniquely yours “watch… not something the luxury watch world is too familiar with. So, when I decided I wanted to wear and review an Armin Strom watch, I knew I wanted something with some amount of configuration to it. The solution is a bold yet beautiful and powerful statement for women: Armin Strom’s Cameleon Manual Watch.

What is it to wear a unique and configured watch by Armin Strom?

Recently, at Baselworld 2017, Armin Strom surprised the world of collectors (and certainly some of the industry participants…) by launching something that, besides being ultra-cool, felt like a natural development, knowing upcoming changes in customers behavior. What they created is an online configurator, in order to imagine, choose, create and order your watch just like you want it. Not a single element can’t be personalized, making sure that your future watch represents exactly your own wishes and personality. Today, we go one step further by playing with one Armin Strom watch that has been entirely configured, to show you how far you can actually go.

Only Watch 2017 – The Artistic Armin Strom Manual Made With Painter Hunt Slonem

For Only Watch 2017, the 7th edition of the biennial charity auction, Armin Strom is also part of the 49 partners that are coming with unique pieces or special projects. This year, the modern Swiss watchmaker presents a unique timepiece, which is a fusion between art and watchmaking. The art of watchmaking meets up with the expressive painting of an American artist. Here is the Artistic Armin Strom Manual Made With Painter Hunt Slonem.

Introducing – Armin Strom Mirrored Force Resonance now in Stainless Steel

To make things clear from the beginning, the Armin Strom Mirrored Force Resonance was one of the watches that impressed us most here, at Monochrome-Watches, in 2016 – and when you know our level of snobbery, it is quite a title that we gave here. This watch had it all: a massively impressive technical solution, a respect of watchmaking history, a traditional manufacturing process and an unchained look. While only available in gold, the Armin Strom Mirrored Force Resonance is now offered in Stainless Steel – Mainly for the look than but also a bit for the wallet…

CONFIGURATE | SHARE | WIN – Win Your Personalized Armin Strom Watch With the Online Configurator

Recently, we reported to you a achievement that we, at Monochrome, think will be the next level of watchmaking, the Armin Strom Watch Configurator. As we told you, there’s no way that industry can still rely on old-fashioned production and selling channels. The next step is named “customization” and Armin Strom is the first to come with a proper achieved idea, an exhaustive Watch Configurator – where every aspect of the watch and the movement can be configured. Well, apart from this, there’s something extremely cool that we wanted to share: the possibility to win your personalized Armin Strom watch by sharing your configurated watch on Instagram in a creative way… Sounds interesting, right?

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Category: Armin Strom