What is it to wear a unique and configured watch by Armin Strom?

Recently, at Baselworld 2017, Armin Strom surprised the world of collectors (and certainly some of the industry participants…) by launching something that, besides being ultra-cool, felt like a natural development, knowing upcoming changes in customers behavior. What they created is an online configurator, in order to imagine, choose, create and order your watch just like you want it. Not a single element can’t be personalized, making sure that your future watch represents exactly your own wishes and personality. Today, we go one step further by playing with one Armin Strom watch that has been entirely configured, to show you how far you can actually go.

7 years ago

Only Watch 2017 – The Artistic Armin Strom Manual Made With Painter Hunt Slonem

For Only Watch 2017, the 7th edition of the biennial charity auction, Armin Strom is also part of the 49 partners that are coming with unique pieces or special projects. This year, the modern Swiss watchmaker presents a unique timepiece, which is a fusion between art and watchmaking. The art of watchmaking meets up with the expressive painting of an American artist. Here is the Artistic Armin Strom Manual Made With Painter Hunt Slonem.

8 years ago

Introducing – Armin Strom Mirrored Force Resonance now in Stainless Steel

To make things clear from the beginning, the Armin Strom Mirrored Force Resonance was one of the watches that impressed us most here, at Monochrome-Watches, in 2016 – and when you know our level of snobbery, it is quite a title that we gave here. This watch had it all: a massively impressive technical solution, a respect of watchmaking history, a traditional manufacturing process and an unchained look. While only available in gold, the Armin Strom Mirrored Force Resonance is now offered in Stainless Steel – Mainly for the look than but also a bit for the wallet…

8 years ago

CONFIGURATE | SHARE | WIN – Win Your Personalized Armin Strom Watch With the Online Configurator

Recently, we reported to you a achievement that we, at Monochrome, think will be the next level of watchmaking, the Armin Strom Watch Configurator. As we told you, there’s no way that industry can still rely on old-fashioned production and selling channels. The next step is named “customization” and Armin Strom is the first to come with a proper achieved idea, an exhaustive Watch Configurator – where every aspect of the watch and the movement can be configured. Well, apart from this, there’s something extremely cool that we wanted to share: the possibility to win your personalized Armin Strom watch by sharing your configurated watch on Instagram in a creative way… Sounds interesting, right?

8 years ago

Brice Goulard’s Baselworld 2017 Top 10 Favorite Watches

After Xavier’s and Frank’s Top 10 watches of Baselworld 2017, after our list of the 10 most read articles of the fair (just to give us an indication of what collectors loved), it is time for your humble editor to come with his 10 favorite watches of Baselworld 2017. First all, before going into further details, this ranking is not about the 10 best watches of the show but it is based on my personal tastes – and as collecting dive and sports watches myself, you’ll see it is a little biased. From a super-friendly priced Oris to a complex Patek, here are my 10 favorite watches of 2017 (and yes, all of them are on my wish-list).

8 years ago

The Online Bespoke Experience – The Armin Strom Watch Configurator (Explained In Video)

While it is now common in the automotive industry to customize your future car, choosing colors and options, and to do it in front of a screen, by using an online configurator, the high-end watches buying experience remains relatively austere. You look at display windows, you enter a cosy boutique and you choose among the available watches. A very 1990s experience, you’ll admit. However, consumer behaviors are drastically evolving, and the future will be ruled two concepts: online and customization… And this is exactly what you’ll get with the new Armin Strom Watch Configurator, a unique and innovative way to create your own, tailor-made, high-end watch.

8 years ago

Watch Macro Photo from A-Z

So it’s time for something completely different now! It’s weekend for us and probably most of our readers. Today we present you an easy to digest article. Going through our vast photo archive, we dug up the watch macro photo A to Z. Some unpublished material or re-editited images. Taking a few detours to fill in […]

8 years ago

Hands-On With The Impressive Armin Strom Edge Double Barrel Rose Gold

Recently, our contributor Peter took an in-depth look (to say the least) at a watch, and he immediately loved it. Presented at Baselworld 2016, later reviewed in our lines, the Armin Strom Edge Double Barrel, in its first execution (in black PVD-coated steel), is a robust sports watch combined with a real, technical and impressive haute horlogerie movement – as usual for the brand, with a high degree of skeletonization and of decoration. Later this year, the brand introduced the rose gold version, and today we take a closer look at it – and you’d be surprised how a change of material can transform a watch…

8 years ago

Christmas Shopping Guide – The Best Of Indie Watchmaking Of 2016

After showing you our selection for the best sports and dive watches, after the 5 best chronographs, the best dress watches or the best of the ultra-complicated watches, it is now time to end these guides with what certainly is our most preferred category, the one that properly creates sparkles in the eyes of our team: the best of “indie watchmaking” of 2016. Just before Christmas, we bring you the ultra-bold, the ultra-complex, the ultra-everything. No compromises, no justification of price, no industrial matters. Here, it’s all about dream, passion, creativity and innovation. Here are our 5 best watches from independent watchmakers introduced in 2016.

8 years ago

“The Monochrome Video Week” – Recapping Some Of Our Most-Viewed In-Depth Movies

Today is the closing day of “The Monochrome Video Week”… and until now, we hope you enjoyed to look at these in-depth movies, filmed in our own style, by our own crew, and of subject of our own choice. After looking at haute-horlogerie finishing at Montblanc, after taking a closer look at 20 years of visionary watchmaking with URWERK, after showing two brands dear to our hearts, MCT Watches and Ateliers DeMonaco, it’s time for us to recap some of our best-viewed movies. From the conservative but so desirable world of A. Lange & Söhne, to a proper visit of an integrated manufacture with Armin Strom or a jump into the creative world of MB&F and the MAD Gallery, here are five movies for the watch lovers.

8 years ago