Thirty years after an act of personal divination brought the World Cup to Argentina, football superstar Diego Maradona (a.k.a “Hand of God”) was brought face-to-face with Pope Francis (a.k.a “Man of God”) for charity football tournament organized by His Holiness… and a surprise came in the middle of the game, not touched by the hand but strapped around the wrist this time.
Dear Swiss watch industry, dear Swiss brands, dear CEOs of Swiss manufactures, I love you! Yes, I do love everything the Swiss watch industry represents, everything that is behind the idea of this secular artistry – the heritage, the traditions, the attention to details, this innovation spirit linked to a strong respect to history, the devoted people who work days and days on your watches… I’m not writing you this letter as the managing editor of a watch magazine but mainly as a passionate collector. For this reason, I do care about you. However, dear Swiss watch industry, you certainly heard yesterday that Apple is the second player of the watch industry, just behind Rolex. And that’s not a detail.