First Look – The New and Very Transparent ArtyA Purity Stairway to Heaven
The Purity collection was introduced in 2021 to express Yvan Arpa, Founder of ArtyA’s vision of transparency. Since then has included tourbillon models only, very different and even restrained in presentation from what one would expect with knowledge of ArtyA’s previous creative series; that one was a classic-looking watch. Indeed, the Purity collection is all […]






The ArtyA Curvy Purity Tourbillon embraces symmetrical and whimsical design. The Purity Tourbillon movement boasts a huge 17mm tourbillon cage that beats at 4Hz. Close inspection of the openwork movement reveals a lot of hand-finished detail. Although it remains quite a niche genre for the wealthy elite, the list of sapphire-cased watches is quickly growing. … 
The ArtyA Tiny Purity Tourbillon NanoSaphir Chameleon shifts between brown and green, with the sapphire case specially treated to achieve this effect
The Only Watch auction not only benefits a great cause (Duchenne Muscular Dystrophy research), but it’s also an event that really lets watchmakers run rampant and show off their horological chops. It’s almost like the watch world’s version of the Met Gala, where designers can truly cut loose, free of the bonds of commerce, and …