If you are a regular reader of MONOCHROME, you might be familiar with Atelier Wen. A young, cross-cultural brand born from the association of French and Chinese designers. Together, they conceived the idea of creating a Chinese-inspired brand. Their timepieces eschew traditional codes to provide their own cool offbeat take on modern Chinese chic. Watches […]
In a recent article, we introduced you to Atelier Wen, a young “microbrand” launched on Kickstarter. Interestingly, the brand claimed to have true Chinese roots – not only in design (that was obvious) but also in production… It’s not very often that a brand openly reveals that its watches come from the Middle Kingdom! Does that […]
No doubt anymore, the face of the watchmaking industry has changed with the arrival of dozens of Kickstarter projects… Some more inspired than others, some worthy of being covered on MONOCHROME, many failing to catch our interest. With such a large amount of new “brands”, differentiation is key. Atelier Wen, the project of two young Frenchmen, is all about that. Slightly vintage-inspired watches but with a rather unique focus on China – both for the design, the manufacturing and the targeted audience. Overview of their inaugural collection, the Porcelain Odyssey.