Category: Audemars Piguet

SIHH 2019 – Introducing The New CODE 11.59 by Audemars Piguet (Hands-On)

This is the big one for SIHH 2019! Here’s an early hands-on article to what will most likely be one of the most discussed watches of SIHH 2019 – and a crucial event for the brand, CODE 11.59 by Audemars Piguet. Very simply because there has been no product launch of this magnitude over the past 20 years for the brand. Picture this, 13 new references, 6 news models, 3 brand new calibres – including the much awaited in-house integrated chronograph! The ambition: to write a new page in the brand’s history, creating a new pillar in the collection next to the Royal Oak, Royal Oak Offshore and Millenary.

6 years ago

Video – In-Depth with Audemars Piguet’s First Royal Oak Concept Flying Tourbillon

We all know Audemars Piguet for the legendary Royal Oak that was introduced in 1972. This iconic watch was followed by two other important launches. In 1992, the brand reinvented its luxury sports watch in a robust, more masculine version, the Royal Oak Offshore. Thirty years after the introduction of the inaugural Royal Oak, in 2002, […]

6 years ago

Video – Looking Back at the Best Watches of SIHH 2018

With the SIHH 2019 just around the corner, we thought it was the perfect moment to look back at what the 2018 edition of the Geneva Watch Fair, a.k.a Salon International de la Haute Horlogerie (SIHH) had to show… And it had a lot to show. Technical, beautiful, innovative, ultra-complicated or simply well-thought everyday pieces. […]

6 years ago

Video – François-Henry Bennahmias, CEO of Audemars Piguet, about AP Certified Pre-Owned Watches, Leaving SIHH and more

Recently, Audemars Piguet has had a lot of hot news headlines – unprecedented revenues, quitting the SIHH, new technological partnerships. We decided that it was time for us to move to Le Brassus and have a good talk with the one person to answer our questions: François-Henry Bennahmias, CEO of Audemars Piguet. It isn’t the first time we’re in conversation with François-Henry – see here, here and here – and each time, his straight talk brings the right answers. Today’s video interview (viewable on top of this article) is full of interesting facts and observations.

6 years ago

Entry Price – The Most Accessible Watches You Can Get From Established Brands (Rolex, Omega, Patek… and many more)

“Everyone has a Rolex. If you don’t have a Rolex by the time you reach 50, then you have clearly failed in life.” Some of you – at least our French-speaking readers – might remember this outrageous statement pronounced by Jacques Séguéla as the advertising tycoon tried to defend Nicolas Sarkozy’s bling-bling style on French TV. If owning a Rolex is the sine qua non of success for some, it’s a good time as any to review the entry-level prices of watch candidates from the leading brands. 

6 years ago

Industry News – Audemars Piguet and Richard Mille Will Leave the SIHH as of 2020

While it became quite common to hear brands leaving Baselworld and complaining about the show (Swatch Group a few weeks ago, Raymond Weil this morning), the Geneva-based, Richemont-controlled Salon International de la Haute Horlogerie – or SIHH – was still in safer waters… As of today, as it’s time for the SIHH to also face non-neglectable departures. […]

6 years ago

Buying Guide – 5 of the Most Iconic Luxury Sports Watches You Can Buy in 2018 (and one accessible alternative)

In the same vein as we already did with chronographs and dive watches, it’s time now to look at what probably is the current hottest watch category: the luxury sports watch. Born in the 1970s as a true disruptive concept, deliberately provocative back then – remember those ads claiming “a steel watch more expensive than gold” – and a category that today creates the buzz on the second-hand market… As those buying guides only take the best from the best, here are the 5 most iconic luxury sports watches you can buy in 2018 – or at least, dream to buy, as some are close to being unreachable.

6 years ago

Industry News – Audemars Piguet To Exceed CHF 1 Billion Revenue in 2018 and to Fully Integrate its Retail Network

In an interview to Reuters, CEO Francois-Henry Bennahmias declared that Audemars Piguet will deliver double-digit growth in 2018 and that the brand’s turnover will exceed one billion Swiss francs this year. To further boost sales, Audemars Piguet plans to cut-out third-party multi-brand retailers “to arrive at a totally integrated retail network” within 3 to 5 years.

6 years ago

Buying Guide – The 10 Most Iconic Chronographs You Can Buy in 2018

The chronograph is one of the most popular complications today. It is even more than a complication and has become a watch category in itself. It is stylish, practical and boasts a serious amount of technical complexity. For watch connoisseurs, there aren’t many experiences that are as rewarding as pressing the pushers of a stopwatch […]

6 years ago

Buying Guide – Yellow gold Is Warming Up Again

When thinking of yellow gold, the first thing that may come to your mind is your parents’ or grandparents’ watch. Well, if you feel yellow gold is outdated, it might be time for a change. The status symbol of the 1960s to 1980s is making a comeback. As trends come and go, it fits perfectly in the current vintage craze – just like the unexpected comeback of the 1980s spirit in fashion and music. And interestingly, the way watchmakers use it today makes it look super chic and trendy. Here are 6 of the most notable yellow gold watches introduced recently.

6 years ago