Category: Audemars Piguet

Entry Price – The Most Accessible Watches You Can Get From Established Brands (Rolex, Omega, Patek… and many more)

“Everyone has a Rolex. If you don’t have a Rolex by the time you reach 50, then you have clearly failed in life.” Some of you – at least our French-speaking readers – might remember this outrageous statement pronounced by Jacques Séguéla as the advertising tycoon tried to defend Nicolas Sarkozy’s bling-bling style on French TV. If owning a Rolex is the sine qua non of success for some, it’s a good time as any to review the entry-level prices of watch candidates from the leading brands. 

7 years ago

Industry News – Audemars Piguet and Richard Mille Will Leave the SIHH as of 2020

While it became quite common to hear brands leaving Baselworld and complaining about the show (Swatch Group a few weeks ago, Raymond Weil this morning), the Geneva-based, Richemont-controlled Salon International de la Haute Horlogerie – or SIHH – was still in safer waters… As of today, as it’s time for the SIHH to also face non-neglectable departures. […]

7 years ago

Buying Guide – 5 of the Most Iconic Luxury Sports Watches You Can Buy in 2018 (and one accessible alternative)

In the same vein as we already did with chronographs and dive watches, it’s time now to look at what probably is the current hottest watch category: the luxury sports watch. Born in the 1970s as a true disruptive concept, deliberately provocative back then – remember those ads claiming “a steel watch more expensive than gold” – and a category that today creates the buzz on the second-hand market… As those buying guides only take the best from the best, here are the 5 most iconic luxury sports watches you can buy in 2018 – or at least, dream to buy, as some are close to being unreachable.

7 years ago

Industry News – Audemars Piguet To Exceed CHF 1 Billion Revenue in 2018 and to Fully Integrate its Retail Network

In an interview to Reuters, CEO Francois-Henry Bennahmias declared that Audemars Piguet will deliver double-digit growth in 2018 and that the brand’s turnover will exceed one billion Swiss francs this year. To further boost sales, Audemars Piguet plans to cut-out third-party multi-brand retailers “to arrive at a totally integrated retail network” within 3 to 5 years.

7 years ago

Buying Guide – The 10 Most Iconic Chronographs You Can Buy in 2018

The chronograph is one of the most popular complications today. It is even more than a complication and has become a watch category in itself. It is stylish, practical and boasts a serious amount of technical complexity. For watch connoisseurs, there aren’t many experiences that are as rewarding as pressing the pushers of a stopwatch […]

7 years ago

Buying Guide – Yellow gold Is Warming Up Again

When thinking of yellow gold, the first thing that may come to your mind is your parents’ or grandparents’ watch. Well, if you feel yellow gold is outdated, it might be time for a change. The status symbol of the 1960s to 1980s is making a comeback. As trends come and go, it fits perfectly in the current vintage craze – just like the unexpected comeback of the 1980s spirit in fashion and music. And interestingly, the way watchmakers use it today makes it look super chic and trendy. Here are 6 of the most notable yellow gold watches introduced recently.

7 years ago

Auction – 10 More Highlights from the 97th Dr Crott Auction on May 12

Yesterday, in our first selection of highlights of the upcoming 97th Dr. Crott auction of this Saturday, May 12, we focused on very nice horological highlights, the hidden gems, and not so much on the usual suspects. Today we’ll focus on those! Here’s our selection of the highlights, stunning pieces that will certainly attract a lot of attention at the auction that will be held in Frankfurt, Germany. And know that you can also bid online!

7 years ago

Hands-on – Audemars Piguet Royal Oak Tourbillon Chronograph Openworked Black Ceramic

This year, at the SIHH 2018, Audemars Piguet came with many (really, a lot) novelties. If the Extra-Thin 15202IP in titanium and platinum stole our hearts and if there was a strong focus on ladies watches – see the Double Balance Wheel Openworked 37mm Frosted Gold or the Millenary Frosted Gold Opal Dial – there was clearly more to please us. This includes the Royal Oak Tourbillon Chronograph Openworked reference 26343CE, the first time this complex and powerful watch is encased in black ceramic.

7 years ago

A Technical Perspective – The Mighty Return of Ultra-Thin Watches

Miniaturisation has always been one of the watchmaking industry’s main objectives. With the advent of complicated watches and the development of the wristwatch, this issue became critical. Fitting multiple functions into a single movement, which has to remain wearable, requires re-imagining space. This also led to the development of ultra-thin watches, guided initially by a desire for elegance, but also in the framework of constant improvement. Popular since the 1960s but slightly forgotten during the 2000s (with the trend for large timepieces), ultra-thin watches recently made a strong comeback – a trend that has sparked open warfare between Piaget and Bvlgari – amongst others.

7 years ago