Founded in 2019, French indie brand Awake was created with the idea to raise awareness of our planet’s limited resources. Initial releases were based on a rather unique perspective, such as the brand’s “Mission to Earth” space-themed watches, which featured an NFC chip allowing owners access to exclusive views of our planet from the International […]
A young French brand, Awake Watches was founded by Lilian Thibault in 2019 with the idea to raise awareness of our planet’s limited resources. From there, the brand diversified with NASA-themed models or watches with a dial inspired by the natural geometry of a sunflower. Last year, Awake released Son Mài, its first permanent collection […]
Do you remember where you were back in June 1993 when Jurassic Park first roared onto movie screens? Even more so… Do you remember the thrill of watching that incredible story unfold? The wonder of the dinosaurs, the groundbreaking special effects, and that feeling of what if this could actually happen? Now, you’ve got a […]
Our readers might remember reading about the fledgeling French brand Awake, which has taken the ancestral Vietnamese art of sanded natural lacquer and applied it to the dial of its first permanent collection, Son Mài. Inspired by the bright red colour of Remembrance Day poppies, Awake has produced a special Son Maì edition and will […]
We often talk about trends in watches, as designs, materials and colours regularly follow the preferences of the public. Sometimes, though, these trends phase out very slowly or not at all. And when it comes to colour, that’s always a very enjoyable topic of debate. Take blue, for instance, which was at one point ‘the […]
Coming up for its fifth anniversary, French indie brand Awake releases Son Mài, its first permanent collection comprised of four time-only references illustrating the art of ancestral Vietnamese sanded lacquer paired with the application of pure silver leaf gilding. Marking a new direction for the brand, the former titanium cases and Miyota movements have been […]
Awake, a spirited French watchmaking brand, initially grabbed our attention with its NASA-themed series (now sold out), followed by the Time Travellers collection featuring meteorite dials (also sold out). Towards the end of last year, Awake unveiled the Summetria collection, boasting dials adorned with coloured guilloché patterns, which are still available. Now, the brand introduces […]
Awake Watches, a young French brand that looks at watchmaking a bit differently from the crowd, has focused its creations since day-1 on sustainability and raising awareness of the limited resources Planet Earth has to offer (hence the name of the brand…) Mostly known for its collaborations with NASA or French special forces, the brand […]
Awake Concept is a French brand with sustainability at its core. Its no-nonsense design now comes in a full-black version developed for the French CCT FS Special Forces. Created in 2007 and based in Pau, the Compagnie de Commandement et de Transmissions des Forces Spéciales has a mission to provide the leaders of a special […]
Themed watches are nothing new and some make more sense than others, but the latest NASA-themed watch from Awake Concept finds a perfect balance without going overboard. This isn’t the first NASA piece from the young French watchmaker as we saw a “Mission to Earth” watch last year. In fact, the Mission to Earth series […]