Our readers might remember reading about the fledgeling French brand Awake, which has taken the ancestral Vietnamese art of sanded natural lacquer and applied it to the dial of its first permanent collection, Son Mài. Inspired by the bright red colour of Remembrance Day poppies, Awake has produced a special Son Maì edition and will […]
We often talk about trends in watches, as designs, materials and colours regularly follow the preferences of the public. Sometimes, though, these trends phase out very slowly or not at all. And when it comes to colour, that’s always a very enjoyable topic of debate. Take blue, for instance, which was at one point ‘the […]
Coming up for its fifth anniversary, French indie brand Awake releases Son Mài, its first permanent collection comprised of four time-only references illustrating the art of ancestral Vietnamese sanded lacquer paired with the application of pure silver leaf gilding. Marking a new direction for the brand, the former titanium cases and Miyota movements have been […]
Awake, a spirited French watchmaking brand, initially grabbed our attention with its NASA-themed series (now sold out), followed by the Time Travellers collection featuring meteorite dials (also sold out). Towards the end of last year, Awake unveiled the Summetria collection, boasting dials adorned with coloured guilloché patterns, which are still available. Now, the brand introduces […]
Awake Watches, a young French brand that looks at watchmaking a bit differently from the crowd, has focused its creations since day-1 on sustainability and raising awareness of the limited resources Planet Earth has to offer (hence the name of the brand…) Mostly known for its collaborations with NASA or French special forces, the brand […]
Awake Concept is a French brand with sustainability at its core. Its no-nonsense design now comes in a full-black version developed for the French CCT FS Special Forces. Created in 2007 and based in Pau, the Compagnie de Commandement et de Transmissions des Forces Spéciales has a mission to provide the leaders of a special […]
Themed watches are nothing new and some make more sense than others, but the latest NASA-themed watch from Awake Concept finds a perfect balance without going overboard. This isn’t the first NASA piece from the young French watchmaker as we saw a “Mission to Earth” watch last year. In fact, the Mission to Earth series […]
A young French watchmaking brand, Awake Watches stands out with its ambition to innovate and promote alternative, more respectful and sustainable consumption. Awake first drew attention when French President Emmanuel Macron presented their watch to his peers at the 2019 Biarritz G7 summit. Following a first encounter during the watch week in Geneva, we met […]