Baume Archives - Watch Dandy

“Just created, 50 years ago” – Baume & Mercier CEO David Chaumet recalls the Riviera story

One of the original champions of the geometrical, integrated-bracelet watch design is Baume & Mercier, first entering that market with the 1973 Riviera. Its dodecagonal bezel and minimal dial layout were designed by Jean-Claude Gueit, preceding many integrated-bracelet icons by some years. David Chaumet has been steering the Baume & Mercier ship since 2019, and … Continued

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INTRODUCING: The Baume & Mercier Riviera GMT

The Baume & Mercier Riviera GMT finally acknowledges travel as part of a luxury lifestyle. The latest Riviera wave dial is stunning in either silver or blue. It’s powered by an ETA 2893-2 base movement. The Baume & Mercier Riviera has always been a lifestyle compliment, ever since its release in 1973. When the luxury … Continued

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Review – Baume HRS Limited Edition Automatic – When Richemont goes Microbrand-Like

When you hear the word Baume, most would assume it’s referring to Baume & Mercier, a popular luxury watch brand dating back to 1830 and now part of the Richemont Group. And they’d be partially correct. Baume is an offshoot of Baume & Mercier with Marie Chassot (Product Marketing Director for Baume & Mercier) coming in as the lead, along with several other executives from the parent company. Baume is, however, very much an independent company with different design philosophies and strategic guidance, and a strong focus on sustainability.

Industry News – Baume (without ‘et Mercier’) is Richemont’s new Value Proposition

Yesterday Richemont announced to start a new watch brand named Baume. That’s right, Baume, without ‘et Mercier’, is being lined up as the new Value Proposition from the Richemont Group. Over the past years, Baume et Mercier was positioned as the affordable luxury brand from the group, with pricing that did not always match this slogan. So it’s now up to Baume to fill the segment of € 500 to € 1,000 Euros, a segment that’s completely new to the Richemont Group. They are coming with ~~cheap~~ affordable Asian movements (mainly quartz and a mechanical Miyota), lots of eco-friendly materials and an online configurator.