Bell & Ross is among the few watch brands that place luminescence at the heart of their designs, a bold approach that dates to 2019 with the BR 03-92 Full Lum, which featured a dial entirely coated in Super-LumiNova. However, this experimentation began in 2017 with the BR 03-92 Horolum and BR 03-92 Nightlum in […]
Bell & Ross made a name for itself with its aeroplane cockpit instrument-inspired collections, but the brand has never confined itself solely to military aesthetics. In 2019, the Paris-based brand introduced the BR-05 collection, described as its urban range – a stylish series designed for those roaming the concrete jungle. While true to the brand´s […]
For more than a decade, Bell & Ross has been mostly associated with its emblematic instrument collection, a “circle within a square” design inspired by dashboard instruments. Conscious that it was not sustainable, the brand decided in 2019 to become more urban, while staying true to its roots, unveiling the BR-05 collection. This collection opened […]
Paris-based brand Bell & Ross introduced its now-iconic BR-03 series in 2005 as a 42mm alternative to the larger 46mm square-shaped aeroplane dashboard instruments-inspired BR-01. Last year, the BR 03 collection – now the brand’s core offering – received a welcome update. The latest addition, the Bell & Ross BR-03 Horizon, is part of the […]
Five years ago, Bell & Ross altered its flight path to include a luxury sports watch in its fleet of instrument watches. Transitioning from the more tool-watch looks of the brand’s flagship references, the BR 05 softened the edges, rounded the angles and introduced an integrated bracelet for a sleeker, more streamlined look. Earlier this […]
In 2017, Bell & Ross launched the BR03-92 Diver, bringing the “circle in a square” aesthetic to the underwater world. It was a proper dive watch with a rotating bezel and 300-metre depth rating, and it met the international standard ISO 6425 requirements. There are now five new models for 2024 that bring improvements such […]
The BR 01 is the face that launched a thousand ships for Bell & Ross, capturing the military and aviation inspiration that has come to define this brand. Unveiled in 2005, the BR 01’s distinctive square case with four screws and a round, cockpit instrument-inspired dial became the brand’s foundation watch. With its oversized 46mm […]
In response to the rising trend of integrated bracelet stainless steel sports watches, Bell & Ross introduced the BR05 series in 2019. The collection ingeniously blended the iconic square-case design inspired by fighter jet instrument panels with a nod to the sports watches of the 1970s. The year 2020 witnessed an evolution in the BR05 […]
In watchmaking, lightweight and highly resistant ceramic has become a favourite material, embraced by most brands, such as Bell & Ross. Renowned for its extensive use in the aerospace industry, ceramic is a highly technical substance that aligns seamlessly with Bell & Ross’s design philosophy rooted in aviation. Inspired by aircraft instrument panels, the brand […]
Talking about Bell & Ross means talking about square watches. The two go hand in hand, like a fine wine and a good piece of cheese. The brand became known for its circle-in-a-square design since the first BR 01 in 2005, and even today, Bell & Ross finds ways to keep it fresh and interesting. […]