Benrus, founded in 1921 in New York City, is an American brand that tends to fall in the shadows of historic counterparts like Hamilton and Bulova, but it played a comparable role in supplying military personnel in the mid-20th century. The latest Type 2 Mil Spec was originally produced alongside the lauded Type 1 Mil […]
When going over all the news launched during a year, or maybe even two years, it’s obvious that historically inspired designs are still going strong. It’s been a trend for years to bring back designs, concepts or even entire brands from the past, and it will likely continue into the foreseeable future. Some launches stand […]
BENRUS has a history going back to 1921 in New York City and over a million watches were being produced annually by the 1950s. Classic American brands like Hamilton and Elgin are well known by enthusiasts today, but Benrus was also among the best known during the mid-20th century with both military and civilian watches. […]
Benrus is one of the few American watch companies with a claim to fame for practical, no-nonsense timepieces. Founded in 1921 by the Lazrus brothers, Benjamin, Oscar, and Ralph, the company combined Swiss precision with American assembly and marketing to carve out a spot in watchmaking history. Starting in New York City, the brothers pooled […]
The Benrus Ultra-Deep is a faithful twin-crown diver homage looks like it sprung straight out of the 1960s.
The post The Benrus Ultra-Deep copies a page from the history books appeared first on Time and Tide Watches.
The post The Benrus Ultra-Deep copies a page from the history books appeared first on Time and Tide Watches.
In late 2020, in the midst of a pandemic, Benrus released the Type 1 diver. Two years later, they followed up with the Type II. These watches were faithful reissues of the ’70s originals the brand created for the U.S. Military, with both offering a straightforward, no-nonsense militaristic vibe that Benrus has quite a claim … Continued
The post HANDS-ON: Benrus returns to the ’60s to revive the Sea Lord diver appeared first on Time and Tide Watches.
The post HANDS-ON: Benrus returns to the ’60s to revive the Sea Lord diver appeared first on Time and Tide Watches.