Category: Blancpain Fifty Fathoms

Why Blancpain’s epic marketing flex didn’t involve a single watch

blancpain1In the early 1950s, Blancpain’s CEO Jean-Jacques Fiechter was diving off the coast of Cannes when he lost track of time. It almost proved a fatal mistake as Fiechter ran out of air and almost died. That near-death experience motivated him to try and create a reliable instrument that could enable divers to monitor their … Continued

The post Why Blancpain’s epic marketing flex didn’t involve a single watch appeared first on Time and Tide Watches.

The post Why Blancpain’s epic marketing flex didn’t involve a single watch appeared first on Time and Tide Watches.

2 years ago

Blancpain Fifty Fathoms Bathyscaphe Flyback Chronograph Ocean Commitment II Watch Now In Blue Ceramic Case

Some major watch brands seem to really think highly of ceramic as a case material and Blancpain is among them. Previously a closely guarded field of expertise of Rado and Chanel, ceramic technology and production techniques have only recently evolved to a point where more brands are entertaining the idea a ZrO2 case, since a lot more control of things like colors and hardness are becoming possible.

9 years ago