Category: Blancpain Fifty Fathoms

Why Blancpain’s epic marketing flex didn’t involve a single watch

blancpain1In the early 1950s, Blancpain’s CEO Jean-Jacques Fiechter was diving off the coast of Cannes when he lost track of time. It almost proved a fatal mistake as Fiechter ran out of air and almost died. That near-death experience motivated him to try and create a reliable instrument that could enable divers to monitor their … Continued

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The post Why Blancpain’s epic marketing flex didn’t involve a single watch appeared first on Time and Tide Watches.

Blancpain Fifty Fathoms Bathyscaphe Flyback Chronograph Ocean Commitment II Watch Now In Blue Ceramic Case

Some major watch brands seem to really think highly of ceramic as a case material and Blancpain is among them. Previously a closely guarded field of expertise of Rado and Chanel, ceramic technology and production techniques have only recently evolved to a point where more brands are entertaining the idea a ZrO2 case, since a lot more control of things like colors and hardness are becoming possible.

8 years ago