Opinion – Our take on the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms

A few months ago, Swatch and Blancpain introduced the Swatch x Blancpain Bioceramic Scuba Fifty Fathoms. Yup, quite a mouthful. It’s effectively the follow-up of the Moonswatch, which can be seen as Swatch’s take on the Omega Speedmaster. We didn’t cover it on MONOCHROME for obvious reasons (it’s a quartz watch…) despite being a huge […]

Sotheby’s auctions off #70 of the Blancpain Fifty Fathoms 70th Anniversary Act 3 for charity

Blancpain Combo desktopThe 70th anniversary celebrations of the Fifty Fathoms continues with a charity auction supporting ocean conservation.

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The post Sotheby’s auctions off #70 of the Blancpain Fifty Fathoms 70th Anniversary Act 3 for charity appeared first on Time and Tide Watches.

Why Blancpain’s epic marketing flex didn’t involve a single watch

blancpain1In the early 1950s, Blancpain’s CEO Jean-Jacques Fiechter was diving off the coast of Cannes when he lost track of time. It almost proved a fatal mistake as Fiechter ran out of air and almost died. That near-death experience motivated him to try and create a reliable instrument that could enable divers to monitor their … Continued

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The post Why Blancpain’s epic marketing flex didn’t involve a single watch appeared first on Time and Tide Watches.