Why Blancpain’s epic marketing flex didn’t involve a single watch

blancpain1In the early 1950s, Blancpain’s CEO Jean-Jacques Fiechter was diving off the coast of Cannes when he lost track of time. It almost proved a fatal mistake as Fiechter ran out of air and almost died. That near-death experience motivated him to try and create a reliable instrument that could enable divers to monitor their … Continued

The post Why Blancpain’s epic marketing flex didn’t involve a single watch appeared first on Time and Tide Watches.

The post Why Blancpain’s epic marketing flex didn’t involve a single watch appeared first on Time and Tide Watches.

2 years ago

The new rainbow Blancpain Ladybird Colors offer a playful sense of glamour with a 100-hour power reserve

The Blancpain Ladybird Colors collection has been expanded with this rainbow gradient reference. It comes with five colours of alligator leather straps, so you can tone the playfulness up or down depending on your mood. The case is made from 18k white gold, and is set with 59 diamonds. When Blancpain released the Ladybird in … Continued

The post The new rainbow Blancpain Ladybird Colors offer a playful sense of glamour with a 100-hour power reserve appeared first on Time and Tide Watches.

The post The new rainbow Blancpain Ladybird Colors offer a playful sense of glamour with a 100-hour power reserve appeared first on Time and Tide Watches.

2 years ago