Value Proposition – Amsterdam-Based Brand Bodor Launches on Kickstarter
The microbrand business is stronger than ever, with dozens of projects launching every month. Some offer classic watches, some play on originality, some want to offer the best value for the money – today’s proposition enters the latter category. Amsterdam-based brand Bodor indeed aims to enter the entry-level watch market through Kickstarter, with a stylish new watch and an original choice of movement supplier. Will this be the golden formula?