IN-DEPTH: The history of the TAG Heuer Carrera is inspired by a race with a serious body count

history of the TAG Heuer CarreraIn 1963, two legends were born that would both go on to become icons within their respective fields: the Heuer Carrera and the Porsche 911. This year marks the 60th anniversary of the model. An enduring design that has remained in favour over the last six decades, it is important to remember where the Heuer … Continued

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2 years ago

TAG Heuer is still in the driving seat when it comes to their racing sponsorship outreach

TAG Heuer is certain to rank highly among lists of the most recognisable watch brands. Their commercial success in recent years, especially among our fellow Aussies, is rivalled only by a select few. The story is the same when one considers their rich and storied past, from their founding in 1860, until today. Patenting their … Continued

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2 years ago

HANDS-ON: History and tradition meet with the TAG Heuer Carrera Chronograph 60th Anniversary

How would you celebrate your 60th birthday? Go skinny dipping? Maybe skydiving? Break 100mph on the speedometer? Though all those things sound intriguing, they are not really celebratory options for a watch. Well, one of them could be if we’re talking about the latest release from TAG Heuer. And that would be the new Carrera … Continued

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2 years ago

Why TAG Heuer is the brand that won 2022

I’ll be honest, TAG Heuer is not really a brand that I love. Sure, I like the classics such as the Monaco and other icons, but if I won the lottery then I wouldn’t be visiting the TAG Heuer boutique. So, the fact that I’ve chosen them as the brand that won 2022 signifies exactly … Continued

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2 years ago

LVMH Watch Week: TAG Heuer unleashes a flurry of releases

TAG Heuer gives us another helping of the Monza, now in a carbon case and bold colours. New Sport, Golf and Titanium Connected watches mark the brand’s continued evolution of their smart watch collection. The Aquaracer Solargraph line continues, now with a Grade 2 Titanium bead-blasted case. The Carrera celebrates its 60th with a 600-piece, … Continued

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2 years ago

The new TAG Heuer Carrera in yellow gold is a gentleman’s racing chrono

When you think of iconic Formula 1 liveries, the John Player Special hues of black and gold gracing Lotus’ cars through the ’70s and ’80s must surely come to mind. While the boosted, turbo monsters like Ayrton Senna’s 98T roared the streets of Monaco, Heuer was the name of the game in terms of wristwear. … Continued

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The post The new TAG Heuer Carrera in yellow gold is a gentleman’s racing chrono appeared first on Time and Tide Watches.

2 years ago

TAG Heuer Debuts Matt Black Ceramic Carrera HEUER-01

By Martin Green
Under the capable leadership of Jean-Claude Biver, TAG-Heuer is quickly reclaiming the position of being an innovative and creative manufacture, a quality which made them famous in the first place. An important watch to do so is the Carrera HEUER-01. The Carrera has been throughout its history an important model for TAG-Heuer, but the version that was introduced in 2015 not only revamped the watch but was also used to debuted the manufacture caliber HEUER-01. Since that moment the Carrera has become one of the best-selling watches within the TAG-Heuer collection, which is now also available in matt black ceramic.

8 years ago