It has become a classic pattern for Porsche Design. Porsche, the car brand, launches a new car and at the same time, PD presents its own vision of the matching timepiece, with the idea of having the perfect combination of vehicle and watch. Last week, Porsche (cars) released its latest editions of the 911 GT3 […]
While rumours had circulated for some time, the confirmation has now been made. As Formula 1 gears up to celebrate its 75th anniversary in 2025, there’s major news shaking up its sponsorship landscape. LVMH, the world’s largest luxury conglomerate, has officially signed on as a Global Partner of Formula 1 in a groundbreaking 10-year deal, […]
Have we lost the plot? Are we abandoning watches? No, of course not, but this time around the Petrolhead Corner is serving up something very special. Yet with us, watches are never far away as we will be going over the connection between Porsche, the car manufacturer and Porsche Design. How? By looking at two […]
Together with sister-brand Glashütte Original, Union Glashütte represents the German side of the Swatch Group. Positioned as an attainable luxury watchmaker, delivering excellent quality for the price, Union is steadily growing and continues to bring fresh, appealing new models to the market. The latest in line is a handsome chronograph with vintage vibe and linked […]
A few months ago, just ahead of the 2024 Formula 1 season, Tudor announced a rather unexpected partnership, signing its return in motorsport. The brand indeed announced its official partnership with Red Bull’s second team, Visa Cash App RB Formula One team, with drivers Daniel Ricciardo and Yuki Tsunoda behind the wheel. Only a couple […]
It’s hard to imagine that the record-setting and boundaries-pushing Bugatti Veyron has already been with us for close to two decades. After years of testing, teasing and fine-tuning this mindblowing hypercar, the EB 16.4 Veyron was officially unveiled in 2005, carrying a bonkers 8.0 litre quad-turbocharged W16 powerhouse of an engine in the back, producing […]
In 2020, Jacob & Co. and Bugatti forged a partnership resulting in the creation of one of the most spectacular automotive-inspired watches ever, the Chiron Tourbillon. This not only carried over plenty of design cues from the record-breaking hypercar but also a detailed and working miniature interpretation of its W16 engine, crafted in sapphire crystal. […]
Today is an important moment in the history of a 60-year iconic sports car. The new generation of Porsche 911, dubbed 992.2, has just been revealed and, as anticipated, it comes with hybrid power. Not full hybrid, but more of an electric assistance to boost the performances. What will it give on the road…? That […]
A fortnight ago, we covered the release of Moser’s Streamliner Cylindrical Tourbillon Skeleton to celebrate its official timekeeping partnership with Alpine Motorsports. First appearing with a shade of blue that marks the Moser and Alpine Motorsports partnership, the next model in the pit box flies the pink livery of the BWT Alpine F1 Team competing […]
In 2021, Bianchet debuted in the watch industry with the Tourbillon B1.618 Openwork, establishing the brand’s design language and paving the way for future releases – like the 2023 Flying Tourbillon Grande Date. In 2023, Maserati returned to the world of open-wheel single-seater motorsport after a hiatus of 65 years. However, instead of the roar […]