Among the many partnerships between automotive brands and watchmakers, the collaboration between TAG Heuer and Porsche stands out as one of the most seamless and authentic despite being recent – since 2021. This synergy has given rise to special edition timepieces that captivate enthusiasts well beyond the racing world – the Carrera Porsche Chronograph, then […]
In an unexpected move and with great noise, LVMH officialised a partnership that was rumoured to be closed for several weeks in October last year. Indeed, LVMH, the world’s largest luxury conglomerate, officially signed on as a Global Partner of Formula 1 in a groundbreaking 10-year deal, with what was certainly one of the most […]
It has become a classic pattern for Porsche Design. Porsche, the car brand, launches a new car and at the same time, PD presents its own vision of the matching timepiece, with the idea of having the perfect combination of vehicle and watch. Last week, Porsche (cars) released its latest editions of the 911 GT3 […]
While rumours had circulated for some time, the confirmation has now been made. As Formula 1 gears up to celebrate its 75th anniversary in 2025, there’s major news shaking up its sponsorship landscape. LVMH, the world’s largest luxury conglomerate, has officially signed on as a Global Partner of Formula 1 in a groundbreaking 10-year deal, […]
Have we lost the plot? Are we abandoning watches? No, of course not, but this time around the Petrolhead Corner is serving up something very special. Yet with us, watches are never far away as we will be going over the connection between Porsche, the car manufacturer and Porsche Design. How? By looking at two […]
Together with sister-brand Glashütte Original, Union Glashütte represents the German side of the Swatch Group. Positioned as an attainable luxury watchmaker, delivering excellent quality for the price, Union is steadily growing and continues to bring fresh, appealing new models to the market. The latest in line is a handsome chronograph with vintage vibe and linked […]
A few months ago, just ahead of the 2024 Formula 1 season, Tudor announced a rather unexpected partnership, signing its return in motorsport. The brand indeed announced its official partnership with Red Bull’s second team, Visa Cash App RB Formula One team, with drivers Daniel Ricciardo and Yuki Tsunoda behind the wheel. Only a couple […]
It’s hard to imagine that the record-setting and boundaries-pushing Bugatti Veyron has already been with us for close to two decades. After years of testing, teasing and fine-tuning this mindblowing hypercar, the EB 16.4 Veyron was officially unveiled in 2005, carrying a bonkers 8.0 litre quad-turbocharged W16 powerhouse of an engine in the back, producing […]
In 2020, Jacob & Co. and Bugatti forged a partnership resulting in the creation of one of the most spectacular automotive-inspired watches ever, the Chiron Tourbillon. This not only carried over plenty of design cues from the record-breaking hypercar but also a detailed and working miniature interpretation of its W16 engine, crafted in sapphire crystal. […]
Today is an important moment in the history of a 60-year iconic sports car. The new generation of Porsche 911, dubbed 992.2, has just been revealed and, as anticipated, it comes with hybrid power. Not full hybrid, but more of an electric assistance to boost the performances. What will it give on the road…? That […]