Yema continues its close partnership with Alpine, the legendary French racing car brand, with a new limited series celebrating the Alpine Elf Cup. In this championship, the modern A110 cars prove the competitive edge on Europe’s most iconic circuits. Among the latest Alpine Cup Series releases, one stands out for mechanical watch enthusiasts: the Yema […]
The symbiotic relationship between mechanical watches and motorsports shows no signs of waning. When Girard-Perregaux was in the hands of Italian CEO Luigi Macaluso, a former rally driver, the brand forged a partnership with Ferrari in 1994, lasting ten years. In 2021, with Patrick Pruniaux at the helm, Girard-Perregaux became the official watch partner of […]
Union Glashütte keeps delighting automotive and watch enthusiasts with its Noramis Date Deutschland Klassik editions, each year’s release themed around classic wheel designs in partnership with the ADAC Deutschland Classic vintage car rally. Following the 2023 Otto Fuchs Porsche-inspired model and the 2024 BBS‐RS rim tribute, the 2025 limited edition returns with a new aesthetic that […]
It’s that time of year when gentlemen drivers fine-tune the motors of their classic and vintage racing cars in preparation for the iconic Mille Miglia endurance race. Chopard, the official timing partner of the Mille Miglia since 1988, enjoys one of the most enduring partnerships between a watch brand and a motorsports event. Celebrating its […]
If you’re like me, passionate about watches and Formula 1, I’m pretty sure you’re eyeballing the wrists of drivers, team principals and mechanics to see what they’re wearing. Some of them have a strong reputation for their wrist game, such as Lewis Hamilton and Toto Wolff. And since there has been an almost complete reshuffle for official […]
At the intersection of high watchmaking and elite car racing, H. Moser & Cie. and Alpine Motorsports have forged, at first glance, a seemingly surprising partnership. Yet, everything falls into place once you consider it is rooted in shared values: mechanical excellence, streamlined engineering, and performance under pressure. This collaboration, launched in 2024, combines two […]
Atelier Jalaper is a relatively new brand that specializes in car-themed watches. Founded in 2019 by automotive/watch enthusiasts Louis Jalaber and Simon Szleper, the brand has two prior collections based on the Aston Martin DB5 and Lamborghini Miura. A piece of each car is infused in every watch, so you’re wearing true automotive history. This […]
The connection between design studio and watchmaker Porsche Design and the automotive world is… obvious! Not only the company was founded by the man who, in 1964, designed the emblematic Porsche 911 – Mister Ferdinand Alexander “Butzi” Porsche – but most of its watches are inspired by either cars or elements of the 911. In […]
Among the many partnerships between automotive brands and watchmakers, the collaboration between TAG Heuer and Porsche stands out as one of the most seamless and authentic despite being recent – since 2021. This synergy has given rise to special edition timepieces that captivate enthusiasts well beyond the racing world – the Carrera Porsche Chronograph, then […]
In an unexpected move and with great noise, LVMH officialised a partnership that was rumoured to be closed for several weeks in October last year. Indeed, LVMH, the world’s largest luxury conglomerate, officially signed on as a Global Partner of Formula 1 in a groundbreaking 10-year deal, with what was certainly one of the most […]