We’ve said this on so many occasions already… In the world of mechanical wonders, nothing is as closely related as cars and watches. Both are fueled by passion, both are mechanical (or we want them to be mechanical), both are objects to be collected and enjoyed as the perfect toys for boys (or girls). There’s something […]
Part of the Swatch Group and close to sister brand Glashütte Original, Union Glashütte is a slightly more accessible take on German watchmaking, with a younger, sportier appeal – but still with great horological content. Over the years, the brand has built a strong connection with the world of classic cars. A partner of the […]
Long passionate about cars and watches, the team behind Baltic (Frenchmen Etienne, Paul and Clément) has, last year, finally materialized these shared passions in a cool project, the Tricompax watch and the partnership with Peter Auto and the legendary Tour Auto race. Just ahead of the 2024 edition of this vintage car rally, and as […]
Unless you were on the board of H. Moser & Cie. or an insider on the F1 circuit, not many of our readers would have guessed that Moser would become the timekeeping partner of Alpine Motorsports (ex-Renault). Announced earlier this year, the collaboration extends to all disciplines associated with Alpine Motorsports, from F1 to endurance […]
In their seventh collaboration, renowned race car driver and six times Le Mans winner Jacky Ickx and Chopard‘s Co-President Karl-Friedrich Scheufele have crafted a timepiece that honours the racing legend but also celebrates their 36-year friendship fueled by a mutual love for motorsport and exquisite watches. Inspired by the distinctive blue-coloured helmets worn by Ickx […]
It’s been a while since we last saw Clarkson, Hammond and May, whether on screen or here, at MONOCHROME. A few days ago, Amazon Studios unveiled the second to last episode of the three middle-aged men’s car show, The Grand Tour. Combining this and the fact that Top Gear has been taken off air by […]
The 2024 Formula 1 season hasn’t started yet. Teams are yet to present their new cars and liveries. And yet, the season seems to already be on a rapid pace. Following the announcement last week of a global partnership between H. Moser & Cie. and Alpine Motorsport, which includes the BWT Alpine F1 Team, it […]
The connection between classic cars and Chopard isn’t to be demonstrated anymore. Beyond the brand’s co-CEO passion for vintage automobiles, the brand has been associated with the emblematic Mille Miglia race since 1988. In the frame of this partnership, Chopard developed a dedicated collection of racing chronographs, with now 35 years of history under the […]
A few years ago, it would have been hard to imagine a top luxury watch brand partnering with a video game license. The fact is that the perception of the gaming culture has changed radically over the years. Drastically. Once considered geeky and a teenager’s hobby, gaming is now cool and talks to a much […]
Rolex Daytona, Zenith Chronomaster Sport, TAG Heuer Carrera, Omega Speedmaster Racing… Here are some of the most significant chronographs born on the track or dedicated to motorsport. No need to say, the competition in this market is fierce. Up until now, and despite its long involvement in racing and Formula 1 with Mercedes-AMG or Lewis […]